Date : Thursday, November 2nd - 12.30 - 13.00 >

Description:Game design backed by neuroanalytics can revolutionize the way we develop games. The new paradigm in objective user understanding opens a new window to design and improve our games. In this talk, I’ll share some experiences we really had by applying this solution into development. Target Audience: Game developers, game designers, game publishers, researchers in the field of game development, professionals in the gaming industry, and individuals interested in the intersection of neuroscience and game design. Prerequisite Knowledge: While prior knowledge or experience in game development or neuroanalytics is not necessary, a basic understanding of game design concepts and an interest in the subject matter would be beneficial for better comprehension and engagement with the content. However, the presentation will aim to provide an accessible and informative overview of neuroanalytics and its application in game development, making it accessible to a wide range of attendees. Key Takeaways: The role of emotions in game design and how they impact player engagement, retention, and revenue. An understanding of neuroanalytics and its utilization of EEG devices and machine learning algorithms to measure human emotion and engagement. The unique benefits that neuroanalytics offers in terms of providing objective and accurate emotion measurement. Real-world examples and case studies demonstrating the successful application of neuroanalytics in game development.