Marco A. Minoli began his working adventure in the video game industry back in 1998. Always active on the commercial side in one of the most active and innovative markets, he focuses his attention on audience niches, communities and vertical interests, landing in 2007 in Slitherine, a publisher specialized in strategy games.

CMO, trainer at several universities, masters and academies, popularizer, Marco is committed to spreading a greater awareness of the communicative power of video games, their growing power as a conversational medium and their innovative reach in marketing processes.

Marco A. Minoli sessions

Slitherine: Pick a target and stick to it - The power of knowing your audience
Friday, November 3rd

Description:Some games are literally for everyone, and some aren’t. Picking an audience or developing a game for a specific target of players undoubtedly comes with its set of risks and benefits. Knowing them and understanding how they can impact the development cycle is key to a successful product launch. From qualitative analysis to statistical scanning, […]