[KEYNOTE] Welcome keynote – Trends in the videogame industry

Tuesday, October 29th

À Room 1 Publishing / Business By: Gio Zhang, Duoku Raymond Qiang, East2West Christina Seelye, Maximum Games & Modus Games Benoit Clerc, Bigben Samuel Gatte, Bandai Namco David Liang, Mi Game, Mi Internet Group

Description: Our key sponsors and partners will gather on stage to share their views on the current state of the industry and on future trends.

[Teach me] how to steer a team of cats, unicorns, and other unique creatures

Tuesday, October 29th

À Room 2 Categories: xDev By: Juney Dijkstra, Soedesco

Description: This interactive session will dive into challenges faced by (aspiring) department leads in (growing) small to mid-size companies, with a focus on topics pertaining to steering internal and / or external teams to greater effectiveness, efficiency and enjoyment. The audience will be asked to select several topics to ensure relevancy, which will be followed […]

A year of ASO AB tests. ZooCraft review

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Sergei Kharchenko, Creative Mobile

Description: This Session we will talk about our experience in A/B testing game creatives on Google Play with our mobile title ZooCraft: Animal Family. We managed to increase our page view/installs conversion for the most important countries. Topics: The connection between UA and ASO creatives Gathering our core audience’s psychological portrait and predicting the reaction […]

Addictive Storytelling on Mobile

Tuesday, October 29th

À Room 1 Categories: Publishing / Business By: Ryan Kaufman, Jam City

Description: We are now seeing more and more top-selling games like (Homescapes, Lily’s Garden, Episode, Choices, Harry Potter) emerge with narrative as a differentiator. But creating a great story isn’t as easy as it looks. This talk will discuss why storytelling can help acquire and keep players, and outline specific techniques for how and when […]

App Store Presence: key ranking factors you hardly ever think about

Wednesday, October 30th

À Room 3 Categories: Monetization , User Acquisition By: Anna Kochetkova, AppFollow Tamara Shmeleva, AppFollow

Description: This session will focus on the most overlooked mobile games’ presence and conversion factors: app reviews, localization of visual assets and CTA. AppFollow experts will share best practices on how to approach these factors and improve tremendously app ranking and installs for both organic and paid channels. Audience: Game developers and mobile marketers. Attendee […]

Brazil: The Next Super Territory for Games

Wednesday, October 30th

À Room 1 Categories: Publishing / Business By: Eliana Russi, Brazil Games Export Program Thiago De Freitas, Kokku

Description: Welcome to Brazil! In this panel we will present a brief overview of the Brazilian game landscape and ecosystem and why your company should be mapping this new territory. Audience: Companies interested or curious about the Brazilian game scene and market Attendee Takeaways: Overview of the Brazilian Market and best practices to do business […]

Bridge@Game Connection Paris Seminar: Hyper-Casual Game Monetization and User Acquisition in China

Tuesday, October 29th

À Room 1 By: Stella Zhu, Mindworks Ivan Bravo, GameAnalytics Maxime Demeure, Madbox Falko Böcker, JoyPac Fabien Hersen, Ketchapp

First talk: IMPROVING USER ACQUISITION USING CREATIVE VIDEO ADS AND PLAYABLE ADS Description: The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives […]

Building a Request For Proposals – From a game developer perspective

Tuesday, October 29th

À Room 2 Categories: xDev By: Arthur Faure, Ubisoft

Description: From the expression and the definition of a production need to the partner selection, a project goes through several stages that are often unclear from the vendor side. Being applicable to any kind of production external service, this sessions aims at giving visibility on how we build Request For Proposals and what are the […]

Building Games with Amazon Game Tech

Tuesday, October 29th

À Room 2 Categories: xDev By: Alexis Dahan, Amazon Game Tech France

Description: As a studio or publisher, want to learn more about how to take advantage of the cloud? In this session, you will learn more about the cross-platform building blocks available to help you innovate game creation, the solutions from across Amazon you can match to every stage of your game’s lifecycle and the real-world […]

Consolidation (M&A) and Investments in the gaming space

Wednesday, October 30th

À Room 1 Categories: Panel , Publishing / Business By: Andrew Ponomar, Enter Capital Sean Lee, Wargaming Thibaud Morin, Level Up Alexei Kudriashov, Sperasoft Studious Ferdinand Pons, Gameloft

Description: Executives of top video gaming companies and industry experts will discuss consolidation (M&A) and investment trends in the industry. Audience: Owners of independent studios, Executives of large publishers Attendee Takeaways: • When to consider a strategic partnership or acquisition • How new streaming services and next generation of consoles will drive the M&A market […]

Creating an own game genre!

Tuesday, October 29th

À Room 1 Categories: Publishing / Business By: Marvin Eschenauer, Bytro Labs GmbH

Description: The session’s subject will be the case study of Bytro, which is in the gaming industry for 10 years and grew to a multi million dollar company with 40 employees. The whole success is based on innovative products from day one without any direct competition since Bytro invented a new sub-genre to strategy games […]

Cross-platform effects on free-to-play user acquisition

Wednesday, October 30th

À Room 2 Categories: Publishing / Business By: Julien Verner, Bytro Labs

Description: TBA

Diversifying Your Partner mix – Strategies for Testing & onboarding Ad networks

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Rob Jenkins, Gram Games

Description: In this session we’ll be taking a look at the best ways to approach the onboarding and testing new ad networks as a UA team. Topics include: • When and why you should (and should NOT) be onboarding new adnetworks • What types of networks are on offer • Where to source new networks […]

Eats, Shoots and Leaves: The future of online community management means context is king

Tuesday, October 29th

À Room 2 Categories: xDev By: Simon Usiskin, JWR Ventures

Description: With the ever-changing nature and increasing subtlety of online abuse, how can progressive games developers and community managers keep pace with the trolls? With traditional methods of moderation struggling to stay on top of the challenge, what can AI bring to the table? And how can we use new technology and AI to maximise […]

Efficient QA For Self-Publishing

Wednesday, October 30th

À Room 3 Categories: Quality-Assurance By: Noyan Culum, Gamelab Istanbul

Description: Most self-published studios do not have the chance to perform quality control tests on a professional level. Developers are releasing their games that they consider subjectively enough. However, these products often fall below the quality standards required by publishers. The quality standards that the games should have do not occur either during the launch […]

European Co production: making your game happen

Thursday, October 31st

À Room 1 Categories: Publishing / Business By: Thierry Baujard, SpielFabrique UG

Description: There are more and more financing incentives available in Europe. Tax credit in France and the UK, a federal fund of 50M Euro in Germany, a tax shelter in Belgium as from 2020 and many new incentives to come at regional and national levels. The best way to access these monies is to develop […]

Everything you wanted to know about blockchain games (but were afraid to ask)

Wednesday, October 30th

À Room 3 Categories: Publishing / Business By: Nicolas Pouard, Ubisoft Nicolas Gilot, Ultra Shaban Shaame, EverdreamSoft Manon Burgel, Blockchain Game Alliance Marie Franville, B2Expand

Description: TBA

Five Ways a Direct to Consumer Strategy Can Work for Your Studio

Tuesday, October 29th

À Room 3 Categories: Publishing / Business By: Brooke Van Dusen, Xsolla

Description: Direct to Consumer sales is one of the hottest trends in eCommerce today, but what about gaming? With an explosion in new tools and services that make it easier than ever to sell directly to players, it’s essential for any developer that wants to build and sustain their studio as a long-term business to […]

Games Industry POV 2019

Thursday, October 31st

À Room 1 Categories: Publishing / Business By: Joost van Dreunen, Nielsen

Description: Companies that historically have only had limited exposure to interactive entertainment have doubled down on gaming. This is causing the industry’s landscape to shift. The introduction of Google Stadia and Apple Arcade, for instance, has resulted in a widening of available platform which competes over content and audience. At the same time, consolidation has […]

Games made in France pitch

Tuesday, October 29th

À Room 4 Categories: Pitch By: Games made in France pitch

25 French young companies will have 2 minutes each to pitch their game project and convince the world to partner for investment, publishing or distribution. This session is a must attend if you are looking for great new games. This session has been made possible by the FAJV support within Games Made in France project.

Getting Triple A Treatment Without Selling Your Soul

Wednesday, October 30th

À Room 1 Categories: Publishing / Business By: Christina Seelye, Maximum Games & Modus Games

Description: Working with a publisher sometimes means giving up everything; creativity, control, revenue, and more, but it doesn’t have to. Audience: Developers who are searching for a publisher. Knowledge of the publishing process is helpful. Attendee Takeaways: How to select a publisher. What to keep an eye out for, what you need, what you don’t […]

Growing your Games Successfully in China – The next stop for casual/hyper casual games

Tuesday, October 29th

À Room 2 Categories: Publishing / Business By: Laeticia Ye, Mobvista Carole Wai Hai, Tenjin

Description: We’ve worked with many gaming and non-gaming publishers to promote their titles in China. Our presentation will help bring you up to speed with the latest market trends in China, as well as the Chinese media landscape. On top of that, we will also show you different approaches to promoting games successfully in China. […]

How to make your next app go big

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Emmanuel Carraud, appChocolate Ltd

Description: appChocolate is an independent app studio based in Cambridge, UK, which develop and publish its own games and entertainment apps under the publisher name appChocolate, MagicSolver and Blue Panda apps. We released successfully over 40 apps and reached over 50 million downloads. We would like to share tips on how to launch successfully a […]

How to market your console game

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Pierre Chetreff, The Chetreff Company Adrien Briatta, Shiro Games

Description: TBA Audience: TBA Attendee Takeaways: TBA

How we can keep the Quality with 1 to 2 Inhouse QA per title

Wednesday, October 30th

À Room 3 Categories: Quality-Assurance By: Enrico Mareth, Gameforge

Description: As a publisher of various titles as GaaS, we learned in Quality Assurance how to maintain and improve quality, but still keep costs manageable while maintaining efficiency and quality. In this panel we show our insights we had when we rebuilt our structure to test updates in the same quality and time with only […]

Indie Development Awards Pitch

Wednesday, October 30th

À Room 4 Categories: Pitch By: Indie Development Awards Pitch

Our Indie Development Awards nominees (and winners!) will be pitching their games for 5 minutes each: if you are a publisher, then you should come to this session to find your next best game!

Investing in Gaming: How do we pick

Wednesday, October 30th

À Room 1 Categories: Panel , Publishing / Business By: Mickael Bougis, Phoenix Games Patryk Hamerlak, Vivid Games Riccardo Comazzi, Tencent Guillaume Lautour, Level Up LK Shelley, Affiniti Ventures

Description: In this session, the panelists will explain how they pick investment opportunities within the few hundred to few thousands they have in backlog. Panelists will detail what is important for them, what they look for, how they look at the company but also how they look at the game. Audience: Any studio management team […]

Kids games monetization: challenges and proven solution

Tuesday, October 29th

À Room 3 Categories: Monetization By: Galyna Iefremova, Bini Bambini

Description: Kids game industry is considered complicated for business. Kids are not making purchases. Most monetization models are hardly applicable for kids games. Galyna will share the story of Bini Bambini that managed to grow four times in revenue in less than a year producing apps only for small kids. Audience: Cases shared during the […]

Latest Trends from China’s Gaming Market and How Mi Game Helps Developers

Tuesday, October 29th

À Room 1 Categories: Publishing / Business By: Neo Liu, MiGame

Description: During our session, we will cover the latest figures from China’s expanding gaming market and our industry observations during the past year, including recent updates regarding China’s ISBN control. We will also introduce Mi Game and our game distribution and publishing business, based on the Xiaomi platform and our 260 million MAU MI UI […]

Les soutiens publics à l’industrie du jeu vidéo en France

Tuesday, October 29th

À Room 4 Categories: Publishing / Business By: Lionel Prevot, Centre national du cinéma et de l'image animée (CNC) Marie-Pierre Bouvet, Ministère de l’économie et des finances - Direction Générale des Entreprises (DGE) Edouard Tunc, Institut pour le Financement du Cinéma et des Industries Culturelles (I.F.C.I.C.) Romain Dudognon, Bpifrance

Description: TBA

Localization and Cultrulization from West To East

Wednesday, October 30th

À Room 1 Categories: Localization , Publishing / Business By: Gio Zhang, Duoku

Description: There are tons of AAA games has been being success in Global market but few of them had the same performance in East/China market. Do global market never be only languages translate any more. You have to do more cultrulization and localization works if you want to have a better performance in Asia/China. Show […]

Localization case studies from Netmarble

Wednesday, October 30th

À Room 3 Categories: Localization By: Baris Ozistek, Netmarble

Description: Case studies of localization processes of Netmarble games in terms of language, culture, physical appearance of the characters, outfits, accessories, objects and more. Audience: Developers, publishers, other sectors doing business in different countries and cultures. Attendee Takeaways: Highlighting the importance of adaptation of the games to a new market segment with their own linguistic […]

Localization studies from Ankama: how to manage a Dofus project (translation team, language leading and technology)

Wednesday, October 30th

À Room 3 Categories: Localization By: Michael Sobol, Ankama

Description: As a project manager, how to successfully execute your product localization projects and efficiently communicate with other departments (Game or Graphic design, UX, marketing…).

Making the most out of your tabletop IP as a videogame

Wednesday, October 30th

À Room 3 Categories: Publishing / Business By: Arthur Dosne, Asmodee Digital Nicolas Godement, Asmodee Digital

Description: Board games, card games and pen & paper RPGs have recently enjoyed a dramatic surge in popularity. But does a great tabletop property make a good video game? In 4 years of existence, Asmodee Digital published over 40 titles, learning valuable lessons along the way. We will explain how this unique brand of IP […]

Negotations lowball and highball like a pro

Wednesday, October 30th

À Room 1 Categories: Publishing / Business By: Patryk Hamerlak, Vivid Games

Description: “Negotiations without other options is not negotiations – it is damage control”. During this sessions you will learn practical tips and most powerful negotiations strategies and techniques. It will also answer the question: why preparation is so important and why the biggest risk of lowball is when it gets accepted by other side. As […]

Next-Gen Business

Wednesday, October 30th

À Room 4 Categories: Publishing / Business By: Martijn Van Doorn, DDM Terence Mosca, Tequila Works Heikki Repo, Cornfox & Bros Julien Bourgeouis, Artisan Game Studios

Description: Moderated panel with a selection of independent developers and publishers to discuss the anticipated changes in the industry over the next year and beyond. What do new streaming technologies, emerging platforms and subscription services mean from a business perspective and how are developers and publishers adapting their business models to be future-proof. Audience: Whether […]

Partnership models in the age of consolidation

Tuesday, October 29th

À Room 3 Categories: Monetization , Panel By: Henry Lowenfels, Scopely Alina Gribanova, BoomBit Miikka Luotio, Superscale Tobias Edl, WHOW Games

Description: In this talk, a panel of mobile game leaders will speak to the importance of partnership models in the age of consolidation. The rising trend of consolidation across the media industry showcases that we are moving toward a more concentrated competitive landscape. In the gaming market specifically, both publishers and studios are working to […]

Pick Your Targets Well, and Hit That Bullseye!

Wednesday, October 30th

À Room 3 Categories: Localization By: Tamara Tirjak, Frontier Developments

Description: How do you choose in which languages/regions you should localize your games? What should you take into account in order to make a smart decision? Answering these questions is the key to increase the return on your localisation investment.

Player-centric Marketing: A Story of Glitter, Tears and Talents

Tuesday, October 29th

À Room 3 Categories: Monetization , User Acquisition By: April Harmon, Wooga Dario Quondamstefano, Wooga Valentine Ledour, Wooga

Description: Authenticity and personal connections are essential to communication and community. Wooga took this to the next level with an extensive promotional contest bringing players from around the world to their offices for a week. Hear the challenges and get tips for bringing your audience to life in this story-driven presentation.

Publishers talk creating new IP and working with Vendors

Tuesday, October 29th

À Room 2 Categories: Panel , Publishing / Business , xDev By: Bobby Wertheim, Sega Giovanna Villani, 505 Games Markus Wilding, Private Division Anh Luong, Miniclip

Description: In the session, publishers will openly discuss how they assess studios to select the right partner for the creation of new IP as well as the selection process for studios to collaborate with as outsource partners. They will also identify the key best practices when reaching out to publishers to pitch for a new […]

Publishing indie games in China with East2west Games

Tuesday, October 29th

À Room 1 Categories: Publishing / Business By: Raymond Qiang, East2West

Description: TBA

Publishing paid games on mobile in 2019: Situation and new opportunities

Tuesday, October 29th

À Room 1 Categories: Publishing / Business By: Xavier Liard, Playdigious

Description: The session is about how Publishing paid games on mobile could be very strategic especially for high quality indies titles. The first part of the talk will try to address most of interrogations related to traditional publishing: What kind of games could be successful? What are the key success factors? How to run efficient […]

Publishing PC Premium Games in China And Maximizing the Sales

Wednesday, October 30th

À Room 1 Categories: Publishing / Business By: Erwin Zhao, Tencent

Description: There is huge market value for game publishing in China while there will be challenges as well. We will be introducing how to publish PC premium games in China and will also be introducing Eureka Studios, a multi-platform publishing brand from Tencent that expertises in publishing PC premium games in greater China region and […]

Secret to top performing playable ads

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Johan Lofstrom, Playable Platform

Description: Making beautiful playable ads is nice but high performing ads is what really matters. To get there, in-depth data analysis, structured iterations and lot’s of testing of your playable ads is key. Learn from our 4 years of tactics and expertise at Playable Platform and let us share real-life examples from some top game […]

Self publishing your game in 2019 – what are the opportunities and challenges?

Wednesday, October 30th

À Room 1 Categories: Publishing / Business By: Attaba Rahim, Bungie Thomas Bidaux, ICO Partners Sebastien Vidal, Shiro Games

Description: TBA

Should I put my titles on a Netflix for games?

Thursday, October 31st

À Room 1 Categories: Publishing / Business By: Juan Carrillo, PlayGiga

Description: Since Google’s Stadia, Microsoft Xcloud project, Amazon and other big players announced their cloud gaming services the topic is hot. Are you thinking about bringing your games to a cloud gaming platform? Do you want to know which services are out there? Which business models or technical requirements they ask for? Is it worth […]

So Videogame ! Quittez Paris pour développer votre studio indé

Tuesday, October 29th

À Room 4 Categories: Publishing / Business By: Stéphane Natkin, La Compagnie des Martingales Fabrice Carré, Bordeaux Games David "Blackmagic" Elahee, Headbang.club Antonin Demeilliez, Seed by Seed

Description: Quels sont les besoins des studios indépendants pour créer et surtout développer leurs jeux et leur activité ? Eléments de réponse et exemples concrets avec Fabrice Carré (Shynipix), David Elahee (Headbang Club) et Antonin Demeilliez (Seed by Seed). Au-delà des conseils et astuces pour réussir, les Speakers expliqueront comment ils ont trouvé toutes les […]

The rise of hyper-casual games – Opportunities and trends

Wednesday, October 30th

À Room 1 Categories: Publishing / Business By: Jon Hook, Homa Games Olivier Le Bas, Homa Games Falko Böcker, JoyPac Jean-Nicolas Vernin, Madbox Gio Zhang, Duoku

Description: TBA

The rise of the adult gaming market

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Jeff Tremblay, Nutaku

Description: The adult gaming market as an alternative to the overcrowded stores. Developers are struggling to get funding and ensure discoverability of their games on the mainstream games. Let’s take a dive into a market vertical that is growing at a rapid pace: The Adult Game market. We’ll look into the main stores’ issues and […]

Thinking about building an inhouse Localization team? The 5 Ws and How

Wednesday, October 30th

À Room 3 Categories: Localization By: Estelle Bailly, Hi-Rez Studios

Description: Here’s the truth: Localization is still far too often considered as a pain by many developers and publishers. Don’t deny it! This is a fact… and also one of my key learnings after 20 years in the videogame localization industry. Unfortunately, if you don’t keep an expert eye for it, localization costs can become […]

Top 10 Tips on How To Work With MENA Influencers

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Mariela Tzvetanova, Imperia Online JSC

Description: User acquisition for mobile games nowadays requires tailored solutions for the language and culture of the region. Gary Vaynerchuk sees influencers as a tremendous way to build brand equity and get the word out there about your product, especially if you are trying to spread the word to a specific audience. The lecture will […]

What you can learn from top game developers, improving your profitability, success and organic traffic through ASO

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Jami Wardman, Lab Cave Games

Description: After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests, one thing is clear, Lab Cave has mastered how to increase their mobile traffic and visibility. In this session, Jami Wardman will cover some insights on what Lab Cave team has learned and […]

Winning Strategies for Indie Game Studios

Thursday, October 31st

À Room 1 Categories: Publishing / Business By: Sebastien Borget, PIXOWL

Description: I would like to share some Winning Strategy for Indie studios (those who don’t spend millions in Marketing or Paid UA each month :p) to grow their player base and engage their players for years. At Pixowl, we are launching only 1 new game per year and we keep updating them using a fine-tuned […]