Conferences and sessions
Russian market may seem challenging and risky for games marketers. However its potential is huge: after all, it’s Europe’s largest market in terms of app installs. With the right knowledge and approach your game will find millions of dedicated players, and we in Mail.ru, biggest Russian IT holding, are glad to share all the data […]
These days it’s extremely important to stand out with your marketing activities in order to attract users to your product. Same goes to a mobile gaming market, with so many games out there it became extremely difficult to show a uniqueness of each game and why user should play exactly that one and not another. […]
Influencer marketing acts a facilitator in the ARM race. Choosing relevant talents and building a fruitful collaboration with them is time demanding, while measuring results can be challenging. Nevertheless, the long term value of working with influencers in acquiring new users for a game, reengaging lapsed players and monetizing them is unquestionnable. How can I […]
The presentation would show what kind of steps you need to make in order to build a working relationship with your vendor in 4 steps: finding the right vendor, onboarding process, the work itself and retrospective.
The lootbox debate was one of loudest of the past few months, going beyond the usually narrow confines of industry debate, and attracting the attention of legislators in several countries around the world. Discussions about lootbox monetization systems are not a new thing, but the release of Star Wars Battlefront 2 attracted the attention of […]
As one of the biggest game publisher of the World “Netmarble EMEA” have been working on many great games’ localization from Asia to EMEA. EMEA stands for Europe, Middle East and Africa. Been a part of this multi-cultural organization Netmarble EMEA has gained significant experience and Aras Şenyüz has a really key role in it. […]
In December 2017, in one month only, Steam published more than 800 games. How can you promote your new game hoping to be seen by gamers on a so crowded online platform? Marco Minoli, Marketing Director for Slitherine LTD, explains our strategy to approach Steam and other digital shops and give greater visibility to our […]
What are the core factors for successful Kroean game maket entry – as a publisher or as a developer through partnership with Korean game market players ? The core success and considered factors are presented for overseas game developers or publishers considering Korean market entry as a publisher or publishing partnership with Korean publisher as […]
When you think of publishing a game in a foreign market, the MENA region may not be one of the more obvious options available to you. However, the Arab region is quickly becoming a big mover in the global market for mobile game developers. In recent years, the market has seen a huge amount of […]
In today’s mobile industry, 99% of game launches fail. Most developers will not dwell on their failures and move on to the next project, although there are alternative routes for a disappointing launch. Join Samir El Agili, President of Tilting Point, in his talk about the ways around a failed F2P launch through levers of […]
India continues to explode with mobile usage. The chart-leading region sees 500M+ downloads every month and shows no sign in slowing.Players in India are hungry for gaming content and continue to dominate the download charts, but many developers need assistance learning about how to turn a download into a profitable opportunity in India. This session […]
Premium (Paid) games are hard to publish on mobile today and account for less that 1% of the market. However with the increasing difficulty to sell indie games on Steam and Switch, the mobile platform should not be underestimated especially for certains game categories. The goal of this presentation would be to illustrate how we […]
Funding is one of the biggest challenges for game developers. I want to present some sources of funding, how they can be mixed and how crowdfunding (Kickstarter) can be a part of the funding puzzle. In a nutshell it is about smart combinations of different sources based on the stage of development.
This presentation will explain how the gaming marketplace can benefit with local country’s payment method. We will show case study of Kinguin which is global marketplace and expanded its businesses locally with local payment method and audience.
“After marketing support, expertise on monetization is the most sought-after service that mobile game developers expect from a publishing partner like Flaregames. Developers want to know the key issues when evaluating a game’s monetization, and for this we often fall back on the Three Pillars of Monetization: our model which examines the critical factors underlying […]
Tricks of the User Acquisition Trade: How Advertiser Tools are Changing and What You Need to Know to Drive More RevenueCategories: User Acquisition By: Deniz Zayifoglu, Flaregames
Optimizing mobile game user acquisition campaigns is not an obvious task. There is fierce competition, therefore you need to act fast and find your own way to success. In this talk, Flaregames’ Head of User Acquisition Deniz Zayifoglu will explain the most efficient and effective ways of running UA for better ROI. These include using […]