App Store Presence: key ranking factors you hardly ever think about

Wednesday, October 30th

À Room 3 Monetization , User Acquisition By: Anna Kochetkova, AppFollow Tamara Shmeleva, AppFollow

Description: This session will focus on the most overlooked mobile games’ presence and conversion factors: app reviews, localization of visual assets and CTA. AppFollow experts will share best practices on how to approach these factors and improve tremendously app ranking and installs for both organic and paid channels. Audience: Game developers and mobile marketers. Attendee […]

Efficient QA For Self-Publishing

Wednesday, October 30th

À Room 3 Categories: Quality-Assurance By: Noyan Culum, Gamelab Istanbul

Description: Most self-published studios do not have the chance to perform quality control tests on a professional level. Developers are releasing their games that they consider subjectively enough. However, these products often fall below the quality standards required by publishers. The quality standards that the games should have do not occur either during the launch […]

Everything you wanted to know about blockchain games (but were afraid to ask)

Wednesday, October 30th

À Room 3 Categories: Publishing / Business By: Nicolas Pouard, Ubisoft Nicolas Gilot, Ultra Shaban Shaame, EverdreamSoft Manon Burgel, Blockchain Game Alliance Marie Franville, B2Expand

Description: TBA

Five Ways a Direct to Consumer Strategy Can Work for Your Studio

Tuesday, October 29th

À Room 3 Categories: Publishing / Business By: Brooke Van Dusen, Xsolla

Description: Direct to Consumer sales is one of the hottest trends in eCommerce today, but what about gaming? With an explosion in new tools and services that make it easier than ever to sell directly to players, it’s essential for any developer that wants to build and sustain their studio as a long-term business to […]

How we can keep the Quality with 1 to 2 Inhouse QA per title

Wednesday, October 30th

À Room 3 Categories: Quality-Assurance By: Enrico Mareth, Gameforge

Description: As a publisher of various titles as GaaS, we learned in Quality Assurance how to maintain and improve quality, but still keep costs manageable while maintaining efficiency and quality. In this panel we show our insights we had when we rebuilt our structure to test updates in the same quality and time with only […]

Kids games monetization: challenges and proven solution

Tuesday, October 29th

À Room 3 Categories: Monetization By: Galyna Iefremova, Bini Bambini

Description: Kids game industry is considered complicated for business. Kids are not making purchases. Most monetization models are hardly applicable for kids games. Galyna will share the story of Bini Bambini that managed to grow four times in revenue in less than a year producing apps only for small kids. Audience: Cases shared during the […]

Localization case studies from Netmarble

Wednesday, October 30th

À Room 3 Categories: Localization By: Baris Ozistek, Netmarble

Description: Case studies of localization processes of Netmarble games in terms of language, culture, physical appearance of the characters, outfits, accessories, objects and more. Audience: Developers, publishers, other sectors doing business in different countries and cultures. Attendee Takeaways: Highlighting the importance of adaptation of the games to a new market segment with their own linguistic […]

Localization studies from Ankama: how to manage a Dofus project (translation team, language leading and technology)

Wednesday, October 30th

À Room 3 Categories: Localization By: Michael Sobol, Ankama

Description: As a project manager, how to successfully execute your product localization projects and efficiently communicate with other departments (Game or Graphic design, UX, marketing…).

Making the most out of your tabletop IP as a videogame

Wednesday, October 30th

À Room 3 Categories: Publishing / Business By: Arthur Dosne, Asmodee Digital Nicolas Godement, Asmodee Digital

Description: Board games, card games and pen & paper RPGs have recently enjoyed a dramatic surge in popularity. But does a great tabletop property make a good video game? In 4 years of existence, Asmodee Digital published over 40 titles, learning valuable lessons along the way. We will explain how this unique brand of IP […]

Partnership models in the age of consolidation

Tuesday, October 29th

À Room 3 Categories: Monetization , Panel By: Henry Lowenfels, Scopely Alina Gribanova, BoomBit Miikka Luotio, Superscale Tobias Edl, WHOW Games

Description: In this talk, a panel of mobile game leaders will speak to the importance of partnership models in the age of consolidation. The rising trend of consolidation across the media industry showcases that we are moving toward a more concentrated competitive landscape. In the gaming market specifically, both publishers and studios are working to […]

Pick Your Targets Well, and Hit That Bullseye!

Wednesday, October 30th

À Room 3 Categories: Localization By: Tamara Tirjak, Frontier Developments

Description: How do you choose in which languages/regions you should localize your games? What should you take into account in order to make a smart decision? Answering these questions is the key to increase the return on your localisation investment.

Player-centric Marketing: A Story of Glitter, Tears and Talents

Tuesday, October 29th

À Room 3 Categories: Monetization , User Acquisition By: April Harmon, Wooga Dario Quondamstefano, Wooga Valentine Ledour, Wooga

Description: Authenticity and personal connections are essential to communication and community. Wooga took this to the next level with an extensive promotional contest bringing players from around the world to their offices for a week. Hear the challenges and get tips for bringing your audience to life in this story-driven presentation.

Thinking about building an inhouse Localization team? The 5 Ws and How

Wednesday, October 30th

À Room 3 Categories: Localization By: Estelle Bailly, Hi-Rez Studios

Description: Here’s the truth: Localization is still far too often considered as a pain by many developers and publishers. Don’t deny it! This is a fact… and also one of my key learnings after 20 years in the videogame localization industry. Unfortunately, if you don’t keep an expert eye for it, localization costs can become […]