A year of ASO AB tests. ZooCraft review

Wednesday, October 30th

À Room 2 User Acquisition By: Sergei Kharchenko, Creative Mobile

Description: This Session we will talk about our experience in AB testing of game creatives for Google Play with our mobile title ZooCraft: Animal Family. We managed to increase our page view/installs conversion for the most important countries. Topics : The connection between UA and ASO creatives Gathering our core audience’s psychological portrait and prediction […]

Diversifying Your Partner mix – Strategies for Testing & onboarding Ad networks

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Rob Jenkins, Gram Games

Description: TBA Audience: TBA Attendee Takeaways: TBA

Eats, Shoots and Leaves: The future of online community management means context is king

Tuesday, October 29th

À Room 2 Categories: xDev By: Simon Usiskin, JWR Ventures

Description: With the ever-changing nature and increasing subtlety of online abuse, how can progressive games developers and community managers keep pace with the trolls? With traditional methods of moderation struggling to stay on top of the challenge, what can AI bring to the table? And how can we use new technology and AI to maximise […]

How to make your next app go big

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Emmanuel Carraud, appChocolate Ltd

Description: appChocolate is an independent app studio based in Cambridge, UK, which develop and publish its own games and entertainment apps under the publisher name appChocolate, MagicSolver and Blue Panda apps. We released successfully over 40 apps and reached over 50 million downloads. We would like to share tips on how to launch successfully a […]

How to steer a team of cats, unicorns, and other unique creatures

Tuesday, October 29th

À Room 2 Categories: xDev By: Juney Dijkstra, Soedesco

Description: TBA Audience: TBA Attendee Takeaways: TBA

Increasing app acquisition, retention, and monetization by leveraging blockchain technology

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Ariel Shahar, Kin Ecosystem

Description: When will mobile developers take back control over the user experience and still be able to increase engagement? The major push to make users the focus when developing an app has already begun. Mobile apps who keep users engaged without sacrificing the user experience will ultimately be the most successful. Users want value, and […]

Performing Soft Launch for new mobile games: A phased planning approach

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Andrej Kugonic, Nordeus

Description: Detailed description of our soft launch approach with different phases and tactics within them across different marketing functions. How to align product and marketing goals and get the most out of the marketing budget you have. Audience: Product Marketing, User Acquisition and marketing people in general working in the gaming and app industry.

Publishers talk creating new IP and working with Vendors

Tuesday, October 29th

À Room 2 Categories: Panel , Publishing / Business , xDev By: Bobby Wertheim, Sega Giovanna Villani, 505 Games Markus Wilding, Private Division Anh Luong, Miniclip

Description: In the session, publishers will openly discuss how they assess studios to select the right partner for the creation of new IP as well as the selection process for studios to collaborate with as outsource partners. They will also identify the key best practices when reaching out to publishers to pitch for a new […]

Secret to top performing playable ads

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Johan Lofstrom, Playable Platform

Description: Making beautiful playable ads is nice but high performing ads is what really matters. To get there, in-depth data analysis, structured iterations and lot’s of testing of your playable ads is key. Learn from our 4 years of tactics and expertise at Playable Platform and let us share real-life examples from some top game […]

The rise of the adult gaming market

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Jeff Tremblay, Nutaku

Description: The adult gaming market as an alternative to the overcrowded stores. Developers are struggling to get funding and ensure discoverability of their games on the mainstream games. Let’s take a dive into a market vertical that is growing at a rapid pace: The Adult Game market. We’ll look into the main stores’ issues and […]

Top 10 Tips on How To Work With MENA Influencers

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Mariela Tzvetanova, Imperia Online Ltd.

Description: User acquisition for mobile games nowadays requires tailored solutions for the language and culture of the region. Gary Vaynerchuk sees influencers as a tremendous way to build brand equity and get the word out there about your product, especially if you are trying to spread the word to a specific audience. The lecture will […]

What you can learn from top game developers, improving your profitability, success and organic traffic through ASO

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Jami Wardman, Lab Cave Games

Description: After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests, one thing is clear, Lab Cave has mastered how to increase their mobile traffic and visibility. In this session, Jami Wardman will cover some insights on what Lab Cave team has learned and […]