A year of ASO AB tests. ZooCraft review

Wednesday, October 30th

À Room 2 User Acquisition By: Sergei Kharchenko, Creative Mobile

Description: This Session we will talk about our experience in A/B testing game creatives on Google Play with our mobile title ZooCraft: Animal Family. We managed to increase our page view/installs conversion for the most important countries. Topics: The connection between UA and ASO creatives Gathering our core audience’s psychological portrait and predicting the reaction […]

App Store Presence: key ranking factors you hardly ever think about

Wednesday, October 30th

À Room 3 Categories: Monetization , User Acquisition By: Anna Kochetkova, AppFollow Tamara Shmeleva, AppFollow

Description: This session will focus on the most overlooked mobile games’ presence and conversion factors: app reviews, localization of visual assets and CTA. AppFollow experts will share best practices on how to approach these factors and improve tremendously app ranking and installs for both organic and paid channels. Audience: Game developers and mobile marketers. Attendee […]

Diversifying Your Partner mix – Strategies for Testing & onboarding Ad networks

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Rob Jenkins, Gram Games

Description: In this session we’ll be taking a look at the best ways to approach the onboarding and testing new ad networks as a UA team. Topics include: • When and why you should (and should NOT) be onboarding new adnetworks • What types of networks are on offer • Where to source new networks […]

How to make your next app go big

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Emmanuel Carraud, appChocolate Ltd

Description: appChocolate is an independent app studio based in Cambridge, UK, which develop and publish its own games and entertainment apps under the publisher name appChocolate, MagicSolver and Blue Panda apps. We released successfully over 40 apps and reached over 50 million downloads. We would like to share tips on how to launch successfully a […]

How to market your console game

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Pierre Chetreff, The Chetreff Company

Description: TBA Audience: TBA Attendee Takeaways: TBA

Increasing app acquisition, retention, and monetization by leveraging blockchain technology

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Ariel Shahar, Kin Ecosystem

Description: When will mobile developers take back control over the user experience and still be able to increase engagement? The major push to make users the focus when developing an app has already begun. Mobile apps who keep users engaged without sacrificing the user experience will ultimately be the most successful. Users want value, and […]

Player-centric Marketing: A Story of Glitter, Tears and Talents

Tuesday, October 29th

À Room 3 Categories: Monetization , User Acquisition By: April Harmon, Wooga Dario Quondamstefano, Wooga Valentine Ledour, Wooga

Description: Authenticity and personal connections are essential to communication and community. Wooga took this to the next level with an extensive promotional contest bringing players from around the world to their offices for a week. Hear the challenges and get tips for bringing your audience to life in this story-driven presentation.

Secret to top performing playable ads

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Johan Lofstrom, Playable Platform

Description: Making beautiful playable ads is nice but high performing ads is what really matters. To get there, in-depth data analysis, structured iterations and lot’s of testing of your playable ads is key. Learn from our 4 years of tactics and expertise at Playable Platform and let us share real-life examples from some top game […]

The rise of the adult gaming market

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Jeff Tremblay, Nutaku

Description: The adult gaming market as an alternative to the overcrowded stores. Developers are struggling to get funding and ensure discoverability of their games on the mainstream games. Let’s take a dive into a market vertical that is growing at a rapid pace: The Adult Game market. We’ll look into the main stores’ issues and […]

Top 10 Tips on How To Work With MENA Influencers

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Mariela Tzvetanova, Imperia Online Ltd.

Description: User acquisition for mobile games nowadays requires tailored solutions for the language and culture of the region. Gary Vaynerchuk sees influencers as a tremendous way to build brand equity and get the word out there about your product, especially if you are trying to spread the word to a specific audience. The lecture will […]

What you can learn from top game developers, improving your profitability, success and organic traffic through ASO

Wednesday, October 30th

À Room 2 Categories: User Acquisition By: Jami Wardman, Lab Cave Games

Description: After launching over 300 titles, achieving over 200 million organic downloads, doing over 2,000 updates and more than 3,500 a/b tests, one thing is clear, Lab Cave has mastered how to increase their mobile traffic and visibility. In this session, Jami Wardman will cover some insights on what Lab Cave team has learned and […]