Conferences and sessions
New sessions will be added regularly
Wednesday, October 30thUser Acquisition By: Sergei Kharchenko, Creative Mobile
Description: This Session we will talk about our experience in AB testing of game creatives for Google Play with our mobile title ZooCraft: Animal Family. We managed to increase our page view/installs conversion for the most important countries. Topics : The connection between UA and ASO creatives Gathering our core audience’s psychological portrait and prediction […]
Description: Detailed description of our soft launch approach with different phases and tactics within them across different marketing functions. How to align product and marketing goals and get the most out of the marketing budget you have. Audience:Product Marketing, User Acquisition and marketing people in general working in the gaming and app industry.
Wednesday, October 30thCategories: User Acquisition By: Dmitry Gubanenkov, Chimp Works