Conferences
AI Trends in User Acquisition
App publishers and UA leaders will gain insights into AI’s growing impact on performance marketing from Phil Shpilberg, founder of GameChangerSF, a leading game marketing, and data science company. Phil joined Pixis, a codeless AI infrastructure company for marketing, in 2022.
Phil Shpilberg is the Head of Gaming at Pixis, a California-based tech startup that provides codeless AI infrastructure for brands to scale accurate data-driven marketing. He co-founded GameChangerSF, a leading mobile games marketing, and data science company in 2012, after a successful career in game marketing at Ubisoft and 2K Games. He is an engineering graduate from NYU and Columbia and has an MBA in marketing from The Wharton School. Over the years, Shpilberg has been instrumental in helping Zynga, Supercell, D3 Go!, MobilityWare, Sony Pictures, Square Enix, 2K, and many others grow their game apps through data-driven and ROI-focused user acquisition.
Vehicle Sound Design for Farming Simulator
Kris is showcasing the audio pipeline for recording and implementing vehicles into the Farming Simulator series.
He discusses their approach to recording tractors, detailing the equipment, techniques, and conditions that are used to capture the sound of these complex machines.
Next, he demonstrates how audio recordings are edited and processed to make high-quality audio assets. This includes effective processing, semi-automated editing using custom actions within Reaper, and some tricks & tips on how to create perfect seamless loops.
After this, the real-time processing of Farming Simulator vehicle audio is explored in detail.
He demonstrates methods for analyzing on/offload audio recordings to extract useable EQ profiles, which can be used as a basis for real-time processing to create a dynamic load sound.
Finally, he details the implementation process for vehicles, covering the use of in-game parameter changes and sound modifiers. This brings the recordings and audio assets to life, creating a sense of dynamism and interactivity in-line with real-world tractors.
Key session takeaways:
- Approaches and techniques for effective vehicle recording.
- Sound processing techniques and approaches to creating seamless loop-able audio assets.
- Workflow improvements for repetitive asset creation.
- Methods of creating a dynamic ‘load’ sound for vehicles.
- Implementation ideas for increasing interactivity between vehicle sound layers.
Kris is Lead Audio Designer for the Farming Simulator series at GIANTS Software in Erlangen, Germany. Having worked in audio post-production for the BBC and as a touring audio technician for a Grammy Award-winning artist, his background is driven by a broad curiosity towards audio technologies.
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