Date : 11月3日，星期五 - 14.30 - 15.00 >

Description:Some games are literally for everyone, and some aren't. Picking an audience or developing a game for a specific target of players undoubtedly comes with its set of risks and benefits. Knowing them and understanding how they can impact the development cycle is key to a successful product launch. From qualitative analysis to statistical scanning, the power of numbers mixed with the power of trends and opinions can define the success or failure of a game. Market measurability, Product positioning, Target audience, Media outlets, Content creators, Influencers, Wishlists/Followers, Tracking, Analytics are all tools that everyone can use. How we use them and how they can impact the decision-making process is they key to releasing a game that plaeses the players and starts with the right foot. Intended audience: This talk is for everyone who is interested in knowing how a publisher decides if a game fits its catalog and how it decides to position a product to successfully launch it into the market. Preferred audiences are indie developers, biz dev managers, marketers. There is no need to come prepared, though a basic understanding of terminology is useful. Key takeaways: The sessions has three keys takeaways: - Understanding the development is fundamentally tied to the market trends, the audience of the product, it's behaviors and it's needs. Development cannot happen in a bubble - Learning that making games or selecting games has to do with absolute quality as much as it has to do with perfceived quality from a specific market - Understanding that at every step in the development process the market can help teams understand if they are going the right direction