Serge Landry

Mr. Landry has been involved in the video game and the interactive digital media industry since 2011, when he co-founded Miralupa – a studio focusing on Augmented Reality games and experiences. Serge was an active member of the Board of Directors and interim General Manager of Alliance Numérique the trade association for Interactive Digital Media in Quebec as well as the CEO and Chairman of CIAIC (the Canadian trade association) from 2012 to 2017. He was also the producer and Managing Director of the Montreal International Game Summit (MIGS), the largest B2B technical and creative conference for video games in Canada from 2013 to 2018. He is one of the cofounders of La Guilde du jeu vidéo du Québec and he is the Vice-President of the Board of the DigiHub in Shawinigan since 2014. He has previously been the spokesperson for the Quebec and Canadian video game industry at various events in China, France, Ireland and Sweden. Serge joined Ayming Canada in June 2021.