Winning Strategies for Indie Game Studios
Publishing / Business
Date : Thursday, October 31st - 11.30 - 12.00 > Room 1
Description: I would like to share some Winning Strategy for Indie studios (those who don't spend millions in Marketing or Paid UA each month :p) to grow their player base and engage their players for years.
At Pixowl, we are launching only 1 new game per year and we keep updating them using a fine-tuned LiveOps strategy. The results? Our games have had in October 2018 their best month ever, even after 3 or 4 years of existence!
Pixowl was acquired then by Animoca Brands in August 2018 and continues to produce successful city-builder games.
We have been able to create a large and engaged player base with these techniques I'd like to share.
Audience: Game Developers
Finding the right audience for your game - it's market of niches!
Engaging with a Community of your most engaged players and working with them to design your game and its future updates
Adapting LiveOps recipes for (very) small indie teams. Maximising profitability!
Using Alpha/Beta to pre-launch your game and collect feedbacks