Understanding the Publishing Funnel
Publishing / Business
Description: This talk will provide a detailed overview of the goals, rules and best practices in publishing hypercasual and casual mobile titles, from Voodoo's years of expereince and successes.
It takes great skill and understanding of the market to turn a good prototype into a worldwide chart topping success, and Théophile Tabary is an expert in leading studios in making their games entertain the world.
Voodoo was founded in 2013 and publishes, as well as develops casual mobile games (iOS and Android). The company creates games internally, and in collaboration with hundreds of studios worldwide. Voodoo has launched more than 100 mobile games, reached over a billion users worldwide, with in excess of 300 million monthly active users and 3.7 billion total downloads. The company is headquartered in Paris, France with offices in Berlin and Istanbul.
Audience: Studios looking to publish their games and/or curious to understand how a publisher works through every step of its publishing funnel.
Attendee takeaways: This session provides attendees with the possibility to ask your questions to an expereinced Publishing Manager, to learn how publishing in the hypercasual mobile game industry works and to gain the ability to eventually work with publishers like Voodoo on smash hit titles!