speaker Micro Top 10 Tips on How To Work With MENA Influencers
User Acquisition

Top 10 Tips on How To Work With MENA Influencers

Date : Wednesday, October 30th - 14.30 - 15.00 > Room 2

Description: User acquisition for mobile games nowadays requires tailored solutions for the language and culture of the region. Gary Vaynerchuk sees influencers as a tremendous way to build brand equity and get the word out there about your product, especially if you are trying to spread the word to a specific audience. The lecture will reveal:
-the importance of influencers analysis, how to find your key YouTubers - quantitative and qualitative ways,
-top 10 Arabic influencers and practical steps necessary to build partnerships with them,
-how globally successful games diversified culturally to the needs and wants of a region,
-how their games got discovered by the right audience, how offline rewards, like loyalty prizes with luxurious hotels, cars and a whole weekend in Dubai, maximized the online engagement and innovative points.

Attendee Takeaways: Understand how a global gaming company manages the challenging influencer partnerships in MENA.


Mariela Tzvetanova (Imperia Online JSC)