The Value Of Third-Party IP – added value or added cost?
IPs & licences
Date : Thursday, November 2nd - 14.30 - 15.30 > Room 5
Description: Mehdi Benkirane will lead a discussion on how the quality and success of a well-known IP can vary from extremely positive to disappointingly negative, showing that a successful film, music, TV, book or board game does not guarantee the same success in developing a game. In order to make the most out of an IP it is important to approach new mediums in parallel so that projects are created to enhance each other in terms of creative output as well as cross-marketing support. This panel will get together a set of IP owners, developers and publishers across the entertainment and licensing industry to explore the creative, financial and logistical pitfalls as well as benefits in working with existing IP.