Strengthen the IP by fan participation. Building an IP today is about getting fans focus on your products in higher degrees than others and letting people participate with your products is the absolute best way.
IPs & licences
Date : Friday, November 3rd - 10.30 - 11.00 > Room 5
Description: the trends are clear, today the 4th wall has fallen, people expect to participate and engage in brands in a way never seen before in many more medias than ever before. At White Wolf we are building what we call a participatory trans media brand and will in this lecture share our analysis of what is coming in the future and some indications on these trends. This is important for both licensors as well as licensees to keep in mind when they build the IP’s for future succcess.