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speaker Micro Publishing paid games on mobile in 2019: Situation and new opportunities
Publishing / Business

Publishing paid games on mobile in 2019: Situation and new opportunities
Description: The session is about how Publishing paid games on mobile could be very strategic especially for high quality indies titles. The first part of the talk will try to address most of interrogations related to traditional publishing: What kind of games could be successful? What are the key success factors? How to run efficient marketing and is paying of? How does the revenues can compare to other platform? The second part of the talk will detail new opportunities on mobile such as Apple Arcade. What is Apple Arcade and how to apply for it? What are the risks and the challenges? Are there other opportunities?

Audience: Game developers, especially indies. Students. Publishers.

Attendee Takeaways: Indie developers would benefit the best from this talk as it can help them to make a specific decision regarding the mobile platform. It would also point out how Apple Arcade and related service could change the landscape and help them to possibly find new opportunities. The talk could also interest traditional publishers, currently not focusing on the mobile space and who could find here a new growth.

Speaker(s)

Xavier Liard (Play Digital)