expo-zone

speaker Micro Performing Soft Launch for new mobile games: A phased planning approach
User Acquisition

Performing Soft Launch for new mobile games: A phased planning approach
Description: Detailed description of our soft launch approach with different phases and tactics within them across different marketing functions. How to align product and marketing goals and get the most out of the marketing budget you have.

Audience:Product Marketing, User Acquisition and marketing people in general working in the gaming and app industry.

Speaker(s)

Andrej Kugonic (Nordeus)