expo-zone

speaker Micro Organics don’t exist : Let’s assess marketing efforts correctly
User Acquisition

Organics don’t exist : Let’s assess marketing efforts correctly

Date : Thursday, November 2nd - 11.00 - 11.30 > Room 4


Description: for too long, mobile game publishers have been separating their reporting into paid users (those that can be tracked) and “organic” traffic (those that can’t). In this talk, Mickael will dig into the myth surrounding “organics”, why publishers have not made headway in understanding this major chunk of their user base and give instant recommendations on how to begin doing so

Targeted public: mobile game C-levels, marketing leads/CMOs

Takeaways: Organics don’t exist, it is just laziness to label them as such

Speaker(s)

Mickael Bougis (Flaregames)