Looking east: Analyzing the behavior of Chinese players
Publishing / Business
Date : Tuesday, October 29th - 15.30 - 16.30 > Room 1
Description: China is now the world’s largest games market accounting for over 25 percent of global gaming revenue or some $40 billion in 2018 alone. But while China is a highly coveted market, it is also hard to enter because of its big difference from west. Ivan Bravo, the director of customer operations of GameAnalytics, will tell you how Chinese game players behave.
Audience: Advertisers, developers, publishers and other relevant practitioners of hyper-casual games and light games in European market.
Attendee Takeaways: In Chinese game market:
What makes a good conversion rate and the player spending power
How ofter players spend money in games
How long players spend in games and how many times players open the game
How loyal players are to their games
How many new players come back the next day and the following week