Improving user acquisition using creative video ads and playable ads
Publishing / Business
Date : Tuesday, October 29th - 14.30 - 15.30 > Room 1
Description: The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives reach your target audience? Stella Zhu, Mindworks Creative Director, tells you how to acquire users more efficiently by using creative video ads and playable ads.
Audience: Advertisers, developers, publishers and other relevant practitioners of hyper-casual games and light games in European market.
Attendee Takeaways: Creative strategy analysis: key things to do first / Use Common psychological effects to your advantage / Creative tips for playable ads