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speaker Micro How to Speak MENA: Best Practices for Products, Publishing and Live Ops in the Arabic Speaking Market
Publishing / Business

How to Speak MENA: Best Practices for Products, Publishing and Live Ops in the Arabic Speaking Market

Date : Wednesday, December 1st - 15.00 - 15.30 >


Description: Products Manager at Tamatem Games will be discussing the different elements that come into play to successfully publish and release a mobile game in the MENA region. Localization is a very intricate process that mobile game developers do not fully understand when releasing their games in foreign markets. Dina will be discussing the importance of proper localization alongside best practices for products and publishing in the Arabic Speaking Market.

Audience: There is no prerequisite knowledge needed to attend the session. This session will be useful for mobile game developers that are looking to accesses new markets as well as people that are interested in investing or accessing the MENA market in specific. The topic on best practices in localization also allows for expanding on topics such as marketing, user acquisition, distribution, cross-promotion, monetization, community, support, and whales management.

Attendee takeaways:
  • Product Best Practices
  • Understanding Arab Users
  • Arab Regional Differences
  • Localization for the Arab User
  • Publishing Best Practices
  • User Acquisition
  • Monetization
  • Growths & Partnerships
  • LiveOps Best Practices
  • Personalized Support
  • Localized in-game events
  • Supporting the community


 

Speaker(s)

Dina Rashdan (Tamatem Games)