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speaker Micro Growing your Games Successfully in China – The next stop for casual/hyper casual games
Publishing / Business

Growing your Games Successfully in China – The next stop for casual/hyper casual games

Date : Tuesday, October 29th - 16.00 - 17.00 > Room 2

Description: We’ve worked with many gaming and non-gaming publishers to promote their titles in China. Our presentation will help bring you up to speed with the latest market trends in China, as well as the Chinese media landscape. On top of that, we will also show you different approaches to promoting games successfully in China. Tenjin will be joining us to share their opinion on the Chinese market from a third-party tracker perspective and they will talk about why they think China is the next stop for casual and hyper-casual games.

Audience: Game publishers and developers interested in expanding their business in China.

Attendee Takeaways:
• Understanding why launching casual and hyper-casual games in China is worth the effort and what key benchmarks you can refer to
• Social media & influencers are important marketing channels - the same applies to China, it’s just local platforms that are different
• Localize your game from creatives to in-game experience to social login features

Speaker(s)

Laeticia Ye (Mobvista) Carole Wai Hai (Tenjin)