expo-zone

speaker Micro Growing a faithful user base in a competitive, cross-platform and ever changing gaming landscape
User Acquisition

Growing a faithful user base in a competitive, cross-platform and ever changing gaming landscape

Date : Thursday, November 2nd - 15.30 - 16.00 > Room 4


Description: How to ensure long term sustainable growth for online businesses? Generating leads at lowest possible cost, achieving rapid growth of user base while constantly improving performance metrics is what User Managers have at heart. How can I build and engage a steady user base into the loop of awareness, use, and sharing? Does it go through social media outreach or should it involve other marketing channels? How can I measure the impact of my actions and evaluate the efficiency of my ad investments? Let’s talk about innovation, scalability, user connectivity and growth hacking!

Targeted public: Gaming startups and marketing professionals

Takeaways: How to choose the right User acquisition channels for my business. How can I measure the effectiveness of my marketing spends. What approach to ensure sustainable growth.

Speaker(s)

Ingrid Florin Muller (Ankama)