expo-zone

speaker Micro Games Industry POV 2019
Publishing / Business

Games Industry POV 2019

Date : Thursday, October 31st - 10.30 - 11.00 > Room 1

Description: Companies that historically have only had limited exposure to interactive entertainment have doubled down on gaming. This is causing the industry’s landscape to shift. The introduction of Google Stadia and Apple Arcade, for instance, has resulted in a widening of available platform which competes over content and audience. At the same time, consolidation has increased the value of top-tiered creative firms and with it the risk profile. Finally, the emergence of a myriad of digital storefronts is providing consumers with more choice than ever before and a highly confusing marketplace. In this presentation, we’ll discuss the biggest trends in gaming. Attendees will learn about the current entertainment landscape, major drivers of change and the different strategies from top companies in interactive entertainment today. Familiarity with the entertainment industry is helpful but not necessary to attend.

Speaker(s)

Joost van Dreunen (Nielsen)