Date : Wednesday, November 1st - 11.30 - 12.00 > Room 2
Description: competitive gaming has emerged as the quintessential entertainment category for new media audiences. Earning around €839M in annual revenue, competitive gaming offers a fascinating blend of digital entertainment, interactivity, fandom, and spectacle. With major efforts like the Overwatch League and League of Legends franchising taking shape, what can we expect from the budding courtship between game companies and advertisers? In this presentation we will review the landscape for competitive gaming, and how this phenomenon fits in the way people consume entertainment today.
Targeted public: TBC
Takeaways: attendees will learn about the current esports landscape, major drivers of change, and the different strategies from top companies in interactive entertainment today. Familiarity with the esports industry is helpful but not necessary to attend.