expo-zone

speaker Micro Diversifying Your Partner mix – Strategies for Testing & onboarding Ad networks
User Acquisition

Diversifying Your Partner mix – Strategies for Testing & onboarding Ad networks

Date : Wednesday, October 30th - 14.00 - 14.30 > Room 2

Description: In this session we’ll be taking a look at the best ways to approach the onboarding and testing new ad networks as a UA team. Topics include:
• When and why you should (and should NOT) be onboarding new adnetworks
• What types of networks are on offer
• Where to source new networks
• How to run the onboarding and testing process
• What to do beyond the testing phase


Audience: User Acquisition Managers Attendee Takeaways: You will learn how to manage the entirety of the onboarding process from the point of identifying when it makes sense to begin onboarding, all the way through to post testing steps.

Speaker(s)

Rob Jenkins (Gram Games)