speaker Micro Creating an own game genre!
Publishing / Business

Creating an own game genre!

Date : Tuesday, October 29th - 12.00 - 12.30 > Room 1

Description: The session's subject will be the case study of Bytro, which is in the gaming industry for 10 years and grew to a multi million dollar company with 40 employees. The whole success is based on innovative products from day one without any direct competition since Bytro invented a new sub-genre to strategy games and unveiled a very fruitful blank spot. This should give other developers trust in creating and shipping a game they believe in rather than building for the current trends.

Audience: Small to large studios. Developers and publishers can benefit from this talk as they will have a list of benefits and downsides if you decide to take the risk and go for an "untouched market".

Attendee Takeaways: Attendee takeaways will be the benefits and difficulties of creating and marketing a niche game. Challenge of educating players to understand new mechanics


Marvin Eschenauer (Bytro Labs GmbH)