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speaker Micro Bridge@Game Connection Paris Seminar: Hyper-Casual Game Monetization and User Acquisition in China

Bridge@Game Connection Paris Seminar: Hyper-Casual Game Monetization and User Acquisition in China

Date : Tuesday, October 29th - 14.30 - 17.30 > Room 1



First talk: IMPROVING USER ACQUISITION USING CREATIVE VIDEO ADS AND PLAYABLE ADS

Description: The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives reach your target audience? Stella Zhu, Mindworks Creative Director, tells you how to acquire users more efficiently by using creative video ads and playable ads.

Audience: Advertisers, developers, publishers and other relevant practitioners of hyper-casual games and light games in European market.

Attendee Takeaways: Creative strategy analysis: key things to do first / Use Common psychological effects to your advantage / Creative tips for playable ads

Second talk: LOOKING EAST: ANALYZING THE BEHAVIOR OF CHINESE PLAYERS

Description: China is now the world’s largest games market accounting for over 25 percent of global gaming revenue or some $40 billion in 2018 alone. But while China is a highly coveted market, it is also hard to enter because of its big difference from west. Ivan Bravo, the director of customer operations of GameAnalytics, will tell you how Chinese game players behave.

Audience: Advertisers, developers, publishers and other relevant practitioners of hyper-casual games and light games in European market.

Attendee Takeaways: In Chinese game market:
  • What makes a good conversion rate and the player spending power
  • How ofter players spend money in games
  • How long players spend in games and how many times players open the game
  • How loyal players are to their games
  • How many new players come back the next day and the following week
 


More Secret Guests speakers to be discovered



Speaker(s)

Stella Zhu (Mindworks) Ivan Bravo (GameAnalytics)