From press to publisher: breaking down your evaluation process

Tuesday, December 8th

Publishing / Business By: Matthieu Hurel, Dear Villagers

Description: In this short talk, Matthieu Hurel will share his experience on how much the evaluation process of games can be similar or differ between the perspective of a game journalist and the one of a game publisher. After more than ten years as specialized editor for Gamekult (and a few other printed outlets), he […]

How to set up a co production in Europe?

Wednesday, December 9th

Categories: Publishing / Business By: Thierry Baujard, SpielFabrique UG Renate Schmid, WILDE BEUGER SOLMECKE Felix Dreyfus, Gamexpro Aymeric Castaing, Umanimation

Description: Co production for gaming is an alternative way to access expertise, financing, marketing and broader reach. The panel, lead by Thierry Baujard, co founder of SpielFabrique (www.spielfabrique.eu) and of the yearly co production market for video games taking place in Strasbourg, will go in the concrete ways to develop a co production in Europe […]

Intellivision Amico: Redefining entertainment with family and friends

Thursday, December 10th

Categories: Publishing / Business By: Hans Ippisch, Intellivision Entertainment

Description: Families consider technology in a negative manner sometimes. Intellivision Entertainment is using technology to bring families and friends back together of all skill levels. Intellivision Amico is about to get back to the core roots of gaming with a home entertainment system, that invites everyone to gather and play games together side by side. […]

Localizing your games… even on a tight budget!

Tuesday, December 8th

Categories: Localization By: Estelle Bailly, Hi-Rez Studios

Description: After putting so much passion, hard-work, and time developing your games, you certainly want to reach the largest possible audience and get the longest and most successful product life cycle, right? This is when your journey in the not so well-known world of localization begins, bringing its fair share of questions and doubts. While […]

Monetization, Growth And How To Make Your Game From Zero To Hero

Wednesday, December 9th

Categories: Monetization By: Vasil Gospodinov, Imperia Online

Description: The purpose of this session is to provide general knowledge of how monetization works and how to best practice it. You will hear about the standard practices as well as how Imperia Online uses them to incentivise their players to become payers, and payers to continue to pay. Audience: This session will be beneficial […]

Publishing your game in the MENA region

Wednesday, December 9th

Categories: Publishing / Business By: Eyad Al Basheer, Tamatem Inc.

Description: Tamatem is the leading mobile game publisher in the MENA region. The MENA region is a very attractive place for game developers and publishers to publish their games, it has the highest ARPPU in the world and the number of Arabic games on the app store is very minimal. The Arab mobile games market […]

Smart self publishing guide to kickstart your studio

Tuesday, December 8th

Categories: Publishing / Business By: Fernando Cordoba, MeNic Games

Description: In this lecture, I will share tips that I’ve learned in the last five years going from a solo amateur game developer to forming my own independent studio of six people. I will talk about the importance of setting realistic goals according to your production scope and growing on each iteration. Specifically, I will […]

Social and Influence Marketing in Video Games

Thursday, December 10th

Categories: Publishing / Business By: Thea Danielak, TAKEOFF Studios

Description: Retracing the steps of traditional marketing from print to Social Media, we will talk about the new ways publishers can interact and talk to their communities using social platforms and leveraging the communities’ Key Opinion Leaders. Every campaign is different and dependent on industry analysis, the game you are promoting and the region you […]

The different business models to raise funds for first indie productions in the mobile, PC and console space

Thursday, December 10th

Categories: Publishing / Business By: Bertrand Vernizeau, Game Seer Francis Ingrand, Plug-in Digital Abrial Da Costa, DONTNOD Thibaud Morin, Level Up

Description: You do not yet have a company but you have plenty of ideas and talent? Every endeavor starts with a pitch, a few pennies and a lot of determination! Throughout their respective track records and specialized experiences, the hosts will elaborate on the different ways for independent studios to raise funds for all major […]

The power of one-click mobile gaming

Tuesday, December 8th

Categories: User Acquisition By: Benjamin Athuil, CareGame

Description: Downloads represent the current mandatory step for enjoying a mobile game, but this step reaches its limits today.. isn’t another way possible? Learn how one-click mobile gaming can open a lot of doors thanks to streaming technologies. 1) Downloading a game comes with more and more limitations (size of games, compatability, conversion funnel) 2) […]

The Virtual Future: growth and trends in immersive gaming

Thursday, December 10th

Categories: Publishing / Business By: Paul Mezier, Novelab

Description: Virtual Reality keeps on growing. Find the latest market figures and hear the first-hand account of a multi-awarded studio developing both original and licensed IP. Audience: No prerequisites required. Head of studios, game producers and developers, publishers are welcome to attend. Attendee takeaways: Size of various VR markets. Trends and production budgets. Financing and […]

UA Creative and the Business of Art

Friday, December 11th

Categories: User Acquisition By: William Hughes, Tilting Point

Description: Attendees of this session will learn how to successfully implement creative art and design to improve user acquisition from project ideation and conceptual development to delivery. The talk will be led by William Hughes, VP of Creative at Tilting Point — a progressive publisher with a $132M user acquisition fund (profitably running UA on […]

Understanding the Publishing Funnel

Wednesday, December 9th

Categories: Publishing / Business By: Théophile Tabary, Voodoo

Description: This talk will provide a detailed overview of the goals, rules and best practices in publishing hypercasual and casual mobile titles, from Voodoo’s years of expereince and successes. It takes great skill and understanding of the market to turn a good prototype into a worldwide chart topping success, and Théophile Tabary is an expert […]

What makes a hyper-casual publishing success? Lessons from Rocket Sky! and OverTake

Thursday, December 10th

Categories: Publishing / Business By: Jack Griffin, Kwalee

Description: Both Rocket Sky! and OverTake are mobile hits of the kind that most developers strive for: Rocket Sky! has been downloaded more than 26 million times, while it took OverTake only two weeks after being signed by a publisher to top charts in multiple countries. Kwalee’s Publishing Manager Jack Griffin will explain how both […]