Stella Zhu leads the creative team at Mindworks, a digital advertising lab that specializes in video and interactive advertising which is part of Mintegral.
Stella is a passionate advocate for blending creativity and technology into innovative solutions that help brands and mobile developers overcome their marketing challenges. Stella’s experience and global insights into what makes an effective advertising campaign have grown from her previous roles with a number of trans-national companies.

Stella Zhu sessions


Bridge@Game Connection Paris Seminar: Hyper-Casual Game Monetization and User Acquisition in China
Tuesday, October 29th

First talk: IMPROVING USER ACQUISITION USING CREATIVE VIDEO ADS AND PLAYABLE ADS Description: The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives […]


Improving user acquisition using creative video ads and playable ads
Tuesday, October 29th

Description: The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives reach your target audience? Stella Zhu, Mindworks Creative Director, tells you how […]