Leticia leads Mobvista’s European business division, helping western companies achieve success in the Chinese market. She has worked with advertisers from Europe as well as the East (South Korea, South East Asia), across different app categories from gaming to utilities to e-commerce.

Laeticia Ye sessions


Growing your Games Successfully in China - The next stop for casual/hyper casual games
Tuesday, October 29th

Description: We’ve worked with many gaming and non-gaming publishers to promote their titles in China. Our presentation will help bring you up to speed with the latest market trends in China, as well as the Chinese media landscape. On top of that, we will also show you different approaches to promoting games successfully in China. […]