Highlighting the importance of adaptation of the games to a new market segment with their own linguistic and cultural context and its huge impact to downloads and sales.

Baris Ozistek sessions


Localization case studies from Netmarble

Description: Case studies of localization processes of Netmarble games in terms of language, culture, physical appearance of the characters, outfits, accessories, objects and more. Audience: Developers, publishers, other sectors doing business in different countries and cultures. Attendee Takeaways: Highlighting the importance of adaptation of the games to a new market segment with their own linguistic […]