Serg spent 6 years in GameDev sphear balancing around the creativity and marketing jobs. He switched several roles: community manager, SMM, PR and BizDev specialist. In 2017 he joined Creative Mobile as a creative manager and spent a year offering hundreds of ideas for all kinds of marketing assets, successfully working on increasing the conversion. Now he is responsible for BizDev and company brand awareness.

Sergei Kharchenko sessions

A year of ASO AB tests. ZooCraft review
Wednesday, October 30th

Description: This Session we will talk about our experience in AB testing of game creatives for Google Play with our mobile title ZooCraft: Animal Family. We managed to increase our page view/installs conversion for the most important countries. Topics : The connection between UA and ASO creatives Gathering our core audience’s psychological portrait and prediction […]