Serg spent 6 years in GameDev sphere balancing around creative and marketing jobs. He’s switched several roles: community manager, SMM, PR and BizDev specialist. In 2017 he joined Creative Mobile as a creative manager and spent a year offering hundreds of ideas for all kinds of marketing assets and successfully working on increasing conversion. Now he is responsible for BizDev and brand awareness.

Sergei Kharchenko sessions

A year of ASO AB tests. ZooCraft review
Wednesday, October 30th

Description: This Session we will talk about our experience in A/B testing game creatives on Google Play with our mobile title ZooCraft: Animal Family. We managed to increase our page view/installs conversion for the most important countries. Topics: The connection between UA and ASO creatives Gathering our core audience’s psychological portrait and predicting the reaction […]