After a Master degree in marketing, management and trilingual negotiation, Ingrid started working at Ankama to develop its videogames, anime and comics on international markets. She then acted as a facilitator in the collaboration of the company with international publishers and also managed an intercultural marketing team before she specialized in User Acquisition & E Commerce. She is also a lecturer at the ENJMIN videogame school in France.

Ingrid Florin Muller sessions

Growing a faithful user base in a competitive, cross-platform and ever changing gaming landscape

Description: How to ensure long term sustainable growth for online businesses? Generating leads at lowest possible cost, achieving rapid growth of user base while constantly improving performance metrics is what User Managers have at heart. How can I build and engage a steady user base into the loop of awareness, use, and sharing? Does it […]