Tobias Sjögren is the CEO of of White Wolf Entertainment and working with rebuilding the World of Darkness universe through licensing. Tobias started in the computer games industry in 1996 and have since held executives positions at companies like DICE, DDM Agents and Paradox Interactive.

Tobias Sjögren sessions

Strengthen the IP by fan participation. Building an IP today is about getting fans focus on your products in higher degrees than others and letting people participate with your products is the absolute best way.
Friday, November 3rd

Description: the trends are clear, today the 4th wall has fallen, people expect to participate and engage in brands in a way never seen before in many more medias than ever before. At White Wolf we are building what we call a participatory trans media brand and will in this lecture share our analysis of […]